Saginaw Art Museum Rebranding

This was designed for the Saginaw Art Museum as a rebrand project for a design course. The colors are made to be warm and inviting with typography made to give the brand a more classic feel. The Museum building itself is a very historic part of Saginaw, and has a lot of history associated with it. Therefore the building has become a part of this rendition of the branding. The logo depicts the acronym S.A.M. made in the shape of the museum building.