Esoterica
Clothing Store Branding

Logo & Identity with signage, clothing packaging, and merchandise.

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Esoterica is an urban clothing line aimed at generation Z and young millennials. The branding is mostly in shades of purple to connect it to with silver and chrome iridescence to give it a 2000s nostalgic but also futuristic-feeling aesthetic to appeal to its target demographic. The storefront signage, price tag, and parts of its packaging uses a silver/purple duo-chrome material. Various graphics, print material, and packaging was designed for the brand.